WELCOME TO FRIENDS OF PRASAR BHARATI
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Tuesday November 09, 2010
earns only Rs 58.19 cr as revenue during CWG
Belying expectations, Prasar Bharti has earned only Rs 58.19 crore as
revenue during the Commonwealth Games last month. The gross revenue earned
by PB on account of telecasting/broadcasting of advertisements on
Doordarshan channel and All India Radio during coverage of the Commonwealth
Games is Rs 58.17 crore, Minister of State for Information and Broadcasting
S Jagathrakshakan informed the Lok Sabha today.
While AIR earned Rs 2.18
crore, Doordarshan garnered Rs 55.99 crore as revenue, he said.Prasar
Bharati had earlier said it knew in advance that the recently concluded
Commonwealth Games, for which Doordarshan was the official broadcaster,
would not bring in huge advertising revenues.
The official broadcaster was
forced to reduce advertising revenue target from Rs 200 crore to Rs 100
crore, as a result of luke warm response from advertisers.Notably, DD was
not allowed to air advertisements during the closing ceremony of the CWG
Games following complaints that the opening ceremony had been shown deferred
live to accommodate advertisements.
After a successful opening
ceremony, DD had hiked ad spot rates for the closing ceremony to Rs 2.5 lakh
for a ten second spot as compared with Rs 90,000 for the same in the opening
of the CWG.
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