WELCOME TO FRIENDS OF PRASAR BHARATI
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Monday October 04, 2010
Private DTH operators to cash in on govt-funded HD
broadcast of CWG
non-availability of HD-enabled set top boxes of Doordarshan’s direct-to-home
services in the market, the over Rs 200-crore government funded high
definition (HD) broadcast Commonwealth Games (CWG) is only benefiting the
private DTH operators.
According to sources, the HD-feed of CWG will only be available to the
60,000 subscribers of the five private HD DTH services of Sun Direct, Dish
TV, Digital TV, Big TV and Tata Sky and not to the 5-million plus
subscribers of DD Direct Plus, the free-to-air DTH service of Doordarshan as
there are no HD boxes of DD Direct in the market.
According to government sources, Doordarshan has not seeded any HD-box for
DD Direct Plus. “The HD-boxes are imported from China, Taiwan and other
south Asian countries. There are no imports of such boxes by any distributor
of DD Direct,” a top source in the DTH industry told FE. But private DTH
operators are not complaining.
Definition is a digital television broadcasting system with a resolution
that is four times better than that of a DVD. HDTV offers a wide screen
(16:9 ratio) picture and brings the picture resolution of cinema halls onto
the television screen.A top official in the information and broadcasting
ministry said this was a concern but the responsibility of seeding HD-boxes
lies with Prasar Bharati. “The government was committed in funding Prasar
Bharati to enable DD to upgrade its infrastructure to HD standards which it
has done. Doordarshan should answer as to how the HD-feed is reaching its
own subscribers,” the official said.
director general Aruna Sharma said, “It’s not our job to provide HD boxes. I
am told they are available in the market. Also, the HD feed of CWG are
available on private DTH players.”
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