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            DD-India launch put off 
            again due to redtape 
            
            source:http://www.bangaloremirror.com/  |   
             
      DD-India, the government's official mouthpiece, which was to be launched 
      in Europe during Prime Minister Narendra Modi's visit to Germany, has been 
      postponed again, thanks to redtapism.  
       
      In August last year, Prasar Bharati, India's public service broadcaster, 
      signed an MoU with Germany's public broadcaster, Duetsche Welle. The 
      target was to reach 120 million homes in Europe, the Middle East and 
      Northern Africa. As a dry-run, the Republic Day parade on January 26 was 
      telecast live. But lack of inter-ministerial consultations for the channel 
      content derailed the project.  
      "Various stakeholder ministries including external affairs, tourism, 
      culture, overseas affa-irs were contacted as no one agency can speak on 
      behalf of India.  
      But we did not receive any concrete suggestion or material from them," a 
      senior Prasar Bharati official said. 
      The information and broadcasting ministry has lobbed the ball into Prasar 
      Bharati's court instead, saying that their 'preparedness is not up to the 
      mark', a senior official at the ministry said. 
        
        
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